MRR
vs last month
Active subs
vs last month
Trial → paid
Churn
vs last month
What to improve
Ranked from your metrics — most urgent first
Health score
100/100
A·HealthyPaywall reach below target
Top priorityCut friction at "Completed onboarding" — it's the single step holding paywall reach under target.
Android converts below the rest
Tailor onboarding/pricing for Android — localized pricing or a platform-specific flow often closes a gap this size.
Churn concentrates on Android
Dig into why Android users leave — a cohort this far above baseline usually shares one fixable pain point.
Unit economics
What each subscriber is worth
Subscriber LTV
$127.59
~23 mo lifetime
ARPPU
$5.49
per paying sub / mo
ARPU
$1.16
per active user / 30d
AI cost share
6%
of revenue
Trends
Momentum over the last six months
MRR
5.5%$13.5K
Users
5.5%28.6K
Churn
4.9%4.3%
Paywall reach
1.6%74.2%
Activation & retention
Where new users convert, and how the active base sticks
Onboarding → paywall funnel
74.2% reach paywall/ 75% aim- Opened app10,745 · 100%
- Started onboarding9,411 · 88%
↓ 13.7% drop-off
- Completed onboarding8,122 · 76%
↓ 1.8% drop-off
- Reached paywall7,973 · 74%
↓ 86.4% drop-off
- Purchased1,084 · 10%
Users & engagement
DAU
3.5K
WAU
8.2K
MAU
14.1K
New users
2.4K
Stickiness
25%
DAU / MAU
Retention
Revenue
Subscription revenue and how it breaks down
Last 30 days
$16.4K
This month
$12.8K
New subs (30d)
612
Churned (30d)
106
By plan
Segments
Where churn and conversion concentrate
Coloured vs blended baseline (churn 4.3% · conv. 63%) — worse / better.
Audience & growth
Who's using it, and where the top of funnel stands
Audience
Countries
- United States34%
- Netherlands16%
- United Kingdom12%
- Germany9%
- Other29%
Devices
OS
Growth
Waitlist signups
5,759
Registered users
28,593
AI costs
Model spend against the value it supports
Spend (30d)
$1K
Tokens (30d)
54.1M
Cost / user
—
needs per-user data
By model