Appdeck
FleetGotchaFernwehReps

Website

MRR

$5.6K0.7%

vs last month

Active subs

9360.6%

vs last month

Trial → paid

52%

Churn

6.5%3.4%

vs last month

What to improve

Ranked from your metrics — most urgent first

A

Health score

93/100

A·Healthy
Paywall reach88
Paywall → purchase100
Retention (churn)80
Trial conversion100
D30 retention100
Stickiness91
AI margin100

  • Churn is eating revenue

    Top priority

    Add a cancel-flow save offer and target the stale-subscriber reminder toggle at drop-off cohorts.

  • Paywall reach below target

    Cut friction at "Completed onboarding" — it's the single step holding paywall reach under target.

  • United Kingdom converts below the rest

    Tailor onboarding/pricing for United Kingdom — localized pricing or a platform-specific flow often closes a gap this size.

  • Churn concentrates on Android

    Dig into why Android users leave — a cohort this far above baseline usually shares one fixable pain point.

  • Low daily stickiness

    Add a habit loop (streaks, a daily reason to return, or a well-timed notification) tied to the core value.

Unit economics

What each subscriber is worth

Subscriber LTV

$91.27

~15 mo lifetime

ARPPU

$5.93

per paying sub / mo

ARPU

$0.73

per active user / 30d

AI cost share

9%

of revenue

Trends

Momentum over the last six months

MRR

0.7%

$5.6K

Users

0.7%

14.3K

Churn

3.4%

6.5%

Paywall reach

3.4%

70.5%

Activation & retention

Where new users convert, and how the active base sticks

Onboarding → paywall funnel

70.5% reach paywall/ 75% aim
TARGET 75%
  1. Opened app5,353 · 100%
  2. Started onboarding4,764 · 89%

    ↓ 17.2% drop-off

  3. Completed onboarding3,945 · 74%

    ↓ 4.3% drop-off

  4. Reached paywall3,774 · 71%

    ↓ 78.5% drop-off

  5. Purchased811 · 15%
Paywall → purchase21.5%

Users & engagement

DAU

1.4K

WAU

3.7K

MAU

7.5K

New users

1.4K

Stickiness

18%

DAU / MAU

Retention

Day 156%
Day 727%
Day 3015%

Revenue

Subscription revenue and how it breaks down

Last 30 days

$5.5K

This month

$4.6K

New subs (30d)

190

Churned (30d)

61

By plan

Segments

Where churn and conversion concentrate

Coloured vs blended baseline (churn 6.5% · conv. 52%) — worse / better.

PlatformUsersChurnConv.
iOS · iPhone10.1K6.0%60%
iPadOS2.6K6.5%52%
Android1.6K11.2%38%
PlanUsersChurnConv.
Monthly5629.7%—
Annual3002.9%—
Lifetime750.0%—
CountryUsersChurnConv.
United States4.8K6.9%56%
Netherlands2.3K8.8%54%
United Kingdom1.7K8.7%36%
Germany1.3K5.9%55%

Audience & growth

Who's using it, and where the top of funnel stands

Audience

Countries

  • United States34%
  • Netherlands16%
  • United Kingdom12%
  • Germany9%
  • Other29%

Devices

iPhone10.1K
iPad2.6K
Android1.6K

OS

iOS 188.3K
iOS 173.8K
Android 151.4K
Other713
Website views (30d)30,073

Growth

Waitlist signups

3,607

Registered users

14,254

AI costs

Model spend against the value it supports

Spend (30d)

$513

Tokens (30d)

15.2M

Cost / user

—

needs per-user data

By model